Flicking through Glamour magazine, the day of the supermodel seems truly over. Brands are now fronted by actresses, pop starlets. Scarlett Johansson, Natalie Portman, Emma Watson. When did that happen? When did the Naomis and Kates stop being enough?
It’s an interesting cultural shift. I wonder what it says about perceived brand aspiration. These things happen in response to research, feedback and audience response. So, does that say the target markets value more than just conventional beauty now? Does conventional success have to be a component too?
Perhaps Naomi’s assistant beating tantrums and Kate’s coke habit shone too bright a light on what it is supermodels actually do. Nothing.
At a time when many are feeling the pinch, perhaps conspicuous consumption has to be tempered with a smattering of talent.