It’s called Google Keep and it’s pretty neat. Internet surfers can hoard digital artifacts. Organizations can organize digital information. Yes, many of us already do this on Evernote. (Keep is arguably cuter, though.)
It might actually be good, or even better than Evernote. But I still won’t use Keep. You know why? Google Reader.
I spent about seven years of my online life on that service. I sent feedback, used it to annotate information and they killed it like a butcher slaughters a chicken. No conversation — dead. The service that drives more traffic than Google+ was sacrificed because it didn’t meet some vague corporate goals; users — many of them life long — be damned.