Over on my Future of Journalism blog:

Over on my Future of Journalism blog:

“For me, the conceptual stumbling block that prevents publishers from seeing beyond that question is that digital is perceived as merely another distribution method.

It isn’t.

(…) when you target niche segments – or even cultures and subcultures that legacy media simply don’t see as valuable – the Internet makes your audience potentially global. Those niches start to look profitable after all.

When the village is global, communities are no longer geographically defined.”

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