Over on my Future of Journalism blog:
“For me, the conceptual stumbling block that prevents publishers from seeing beyond that question is that digital is perceived as merely another distribution method.
(…) when you target niche segments – or even cultures and subcultures that legacy media simply don’t see as valuable – the Internet makes your audience potentially global. Those niches start to look profitable after all.
When the village is global, communities are no longer geographically defined.”