Tesco Value iPhone

O2’s iPhone exclusivity ended with the announcement that Orange and then Vodafone would be supplying the Apple gadgets to punters.  Orange have already launched, while Vodafone are set to begin distributing the popular handset in 2010. Now there’s a fourth player in the market.

Yes, Tesco.  The shop where you get your oven chips, Brillo pads and White Lightning.
Just last week I overheard someone on Twitter moaning that they were on a train full of folks toting iPhones. People wearing tracksuits and reading The Sun, old age pensioners and mucky kids with jam on their faces.
Normal people.
“Has the iPhone stopped being cool?” he tweeted.  Of course, some wags replied that the iPhone had never cool.  It was, at best, geekily chic; totemic of IT’s affluence in the noughties – a time where programming and interface design have been the only steady jobs left.
But even though O2 had an exclusive contract, the iPhone was always too beautiful for geeks.  And, unlike the PC market, there was no monopoly to hold back Apple’s populist championing of form and function. The iPhone was unlike any mobile out there. It was (and is) the perfect marriage of industrial design, operating system and, in the App Store, backend service.

Of course everyone wants one.

Leave a Reply