What the New York Times’s ‘Snow Fall’ Means to Online Journalism’s Future
In The News / Online Journalism
Rebecca Greenfield, The Atlantic Wire, December 20, 2012
The New York Times debuted a new multimedia feature Thursday so beautiful it has a lot of people wondering — especially those inside the New York Times — if the mainstream media is about to forgo words and pictures for a whole lot more. Unlike a standard words-on-page article that doesn’t diverge too much from print in the design department, “Snow Fall,” a multi-“chapter” series by features reporter John Branch, integrates video, photos, and graphics in a way that makes multimedia feel natural and useful, not just tacked on. …
How, specifically, does a project like “Snow Fall” help bring more things like that to the site?
Andrew Kueneman: This story was not produced in our normal CMS, which is probably pretty obvious. Breaking out of that we are able to do a lot more of what you see in terms of the art direction, typograpy and the lay-out. We dont have the luxury of doing this type of design typically on the web. Now we just have more options and more tools.
From The Atlantic Wire